Build Websites for Customers

As entrepreneurs and small business owners, we are pleased with our self-made success—and we should always be! It takes determination and grit to achieve success in business.

Is your business website working as hard as you do? Most small businesses have poor websites that don't help much in generating new leads and bringing sales.

Business owners often miss the point when analyzing their website. Why? Because they focus on their own business, what they do and how they are qualified. Most small business websites rarely talks about how customers will benefit. For success, you need to make customers happy. You need to tell them that your business is all about your customers and their well being. You need to make it loud and clear how your customers benefit.

1. Use empathy-based marketing: Empathy-based marketing means thinking like your customers, and putting yourself in their shoes. Think like your customer.

What would make your customer happy? That's how you need to act. It's called empathy. 

2. Don’t build a website for yourself: Don't make a website that you like. Your website has to serve your customers. It has to be liked by your customers. Don't use the color scheme that you prefer. Instead, choose a color scheme that makes your customers feel good and creates the right setting for your business.

Don't make a website based on your own biases. Instead, conduct some research and ask your target market.

Learn about your audience. What is the profile of your common customer? Are they middle-aged, high income individuals? You must then design your website and content to have the best connect with your customers. 

Check your competitors. You don’t want to repeat a site design from a competitor in your space. But doing proper research can offer you a thought of the design and feel that your audience might gravitate towards.

3. Keep everything simple: Don't make things complicated. Keep the website easy and simple to use. Don't create chaos by confusing your customers with numerous choices or complex narrations.

When you make a website for your target market, every image, piece of content and CTA (Call to action) should have a purpose.

Bold, concise headlines will draw attention. Add clear actions for your visitors. Make it super easy to use your website. Don't make them search for the buy button or contact option.